Maurizio Reggiani cocks his ear, listening as a $200,000 Lamborghini rips by. In fact, a smile touches his lips every single time a Huracán LP580-2 circles the racetrack, V-10 engine vibrating through the desert air. But it never causes a lag in his conversation.
As the longtime director of R&D at Lamborghini, Reggiani comes by multitasking naturally. A good thing, too, as the brand, owned by the VW Group, now has more models and upcoming projects than at any time in its 50-plus-year history. It may not be obvious, but Lamborghini is in the midst of a tech revolution.
The brand has always been hyper-masculine; ludicrous top speeds and even more ludicrous designs were the only things that mattered. But in the last five or so years, it...
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