Too many special effects are made with computer imagery these days, so it's easy to assume that much of Sony's new ad for its Alpha 7 and Alpha 7R cameras is little more than a gorgeous cutscene. But the truth is far more impressive: to make the spot, Sony sent a team of highly skilled skydivers about 15,000 feet in the air and filmed them in slow-motion as they plummeted toward the ground. The choreography was all carefully rehearsed beforehand, allowing the filmmakers to shoot the entirety of the minute-long spot in just nine takes.
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