Focus on efficiency

Focus on efficiency:
from Randy's Journal by Randy Tinseth
It’s no huge leap, but it is a big step. That’s the best way I’d describe our new Current Market Outlook (CMO) which I unveiled today in Paris. We’re forecasting the demand for 35,280 airplanes over the next two decades (up from 34,000 a year ago)—with a dollar value of $4.8 trillion.

It’s no surprise that single-aisle airplanes will once again lead the way. We see 24,670 deliveries in this segment. But there’s still a huge pent up demand for twin-aisle airplanes, with 8,590 forecasted deliveries.

The Asia-Pacific region, which includes China, will once again have the highest demand for new airplanes.

If there’s one word I’d used to characterize what’s driving this year’s forecast, it would be “efficiency.” After dealing with high fuel prices and a very competitive market, airlines are demanding airplanes with high efficiency, low operating costs, environmentally progressive technologies and a great passenger experience. We’re stepping up to meet those demands with products like the new 737 MAX, the 777-X and the 787-10X.

I invite you to log on to our website to check out the full details of our 2013 CMO, as well as the video below we filmed at our new Everett Delivery Center.



Now, all eyes are turned to next week’s Paris Air Show. I got quite a few chuckles from reporters who attended today’s CMO briefing as I talked about air show order expectations. I told them our competition always puts on a show for the home fans by rolling out a wave of orders—and we don’t expect that to change this year.

Speaking with one of the reporters who attended our CMO briefing in Paris.

The fact is, Boeing and Airbus have roughly split the market over the past decade. But you’d never know it from air show weeks during that period—where they outsold us two to one.

For Boeing, this show is about meeting with our customers and suppliers—while showcasing the capabilities of our products. We fully intend to do just that, while making things interesting along the way. See you from Le Bourget!

It’s been nice and cool in Paris this week— perfect for touring places like the Notre Dame Cathedral.