The term “parts-bin special” refers to a new car built from the parts of other existing cars. It’s typically a pejorative. What, we wondered, would a car-guy auto executive, with all his company’s resources at his disposal, do to rehabilitate this notion? So we asked Mark Reuss, GM’s North American president, to stitch together his dream car out of GM’s parts bins. Reuss has a unique knowledge of the General’s many component containers, having headed up architecture engineering, launched GM’s performance division, overseen global virtual development, and run Holden in Australia before landing in his current role. Like the Cadillac worker in the famous Johnny Cash song, Reuss managed to sneak out his parts-bin dream car “one piece at a time.”
Illustration by Bryan Christie Design
No comments:
Post a Comment