The new Fifth Avenue cube, now with fewer ugly seams. Picture: Apple
Apple, famous for pushing materials to their limits in order to make ridiculously thin and strong gadgets, is doing the same for its flagship Fifth Avenue store in New York City. A remodel of the already perfectly good design will see the amount of glass panels of the iconic cube reduced from 90 panes to just 15. It seems that Apple’s minimalism knows no bounds.
The new street-level entrance is part of a $6.6 million refit. According to the Gothamist, to whom Apple sent its plans along with a rendering of the new simplified cube, the panes will also be “seamless,” using some kind of joints built into the glass itself.
The plan for the new cube
The new cube will be done by November of this year, and will doubtless be spectacular. I just wonder how much it’s going to cost to fix if some kid kicks his football too hard and breaks a window?
Fifth Avenue Apple Cube Being Stripped Of 75 Panes Of Glass [Gothamist]
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